The Colour Of The Day
Dark Red, Near Black and Rich Red
A reduced set: Daily Mail, Daily Express and Daily Star were not available, so this day is measured from 2 papers rather than 5. That is too few to stand for the press as a whole, so these colours are not comparable with the rest of the archive.
Three colours drawn from the front pages of 2 national newspapers published on Saturday, 24 July 2021: dark red, near black and rich red. The dominant shade held 47 per cent of all chromatic ink measured across the set.
The Papers Read
| Title | Front Page Headline | Six Dominant Colours |
|---|---|---|
| The Daily Telegraph | Rewards for healthy shoppingto fightobesity | |
| The Independent | The great summer getaway falls flat |